With rapidly increasing awareness around food safety and nutrition, serialization and traceability are standard practices now. Moreover, product authentication adds a layer of safety and enables consumers to make smarter food choices.
ProductSecure’s scalable solutions help manufacturers better manage inventory, distribution and pave the way for a more sustainable future.
In the highly competitive world of beauty, FMCG and personal care products, brands are shifting focus towards omnichannel experiences. This bridges the gaps between online and physical stores and enables smart retail for both manufacturers and consumers.
With ProductSecure, enterprises can create a transparent supply chain that fosters safer products, improved sales and brand loyalty.
Counterfeit and low-quality agricultural products are huge problems across the globe. They have a major impact on food scarcity, malnutrition, food contamination, and also lead to economic losses for the agricultural industry. Add to this the rising demand for ethical sourcing and traceability is the need of the hour for agricultural inputs.
ProductSecure’s solutions can help create a cohesive and transparent system for products like seeds, pesticides and fertilizers.
Counterfeiting of automobile components such as batteries and tyres is a hugely profitable industry worldwide. Fake auto parts are typically cheaper than the original ones, attracting vehicle owners to the gray market. Not only does this trade lead to losses worth billions, imitation parts but it can also lead to fatal accidents. In fact, in India, 20% of all road accidents are attributed to counterfeit automotive components (as per a FICCI-CASCADE report).
ProductSecure’s Product Authentication solutions enable manufacturers to combat this problem.
ProductSecure’s solutions can play an integral role in the supply chains of industrial goods like electricals, paints and construction chemicals, serialization and traceability. Apart from streamlining the tracking of these products, they help in conveying and managing important data related to warranties, safety and usage. Industrial goods manufacturers can benefit from ProductSecure in several ways.
ProductSecure, a division of PharmaSecure, was founded in 2015 to extend PharmaSecure’s expertise in supply chain traceability solutions to sectors other than pharmaceuticals. These include food and beverages, fast-moving consumer goods, nutritional products, agricultural products, automotive components and industrial goods. Today, serialization and traceability are standard practices in these industries with consumers growing increasingly discerning and aware of their rights. Essentially, ProductSecure’s vision is to help brands improve product safety, prevent counterfeiting and create more robust supply chains.
ProductSecure’s scalable solutions help manufacturers better manage inventory, distribution and pave the way for a more sustainable future.
Secure individual products and enable easy product verification
Combat counterfeiting, illegal trade and meet regulatory mandates
Get batch-level visibility at every step of the supply chain right down to the final consumer
Increase consumer trust, safety and brand loyalty
Use real-time reports to detect diversions and dead stock and make quick recalls
Get consumer insights to improve marketing and product development
Maintain quality standards and prevent food wastage for sustainability
Enhance sales and supply chain profitability.
Empower consumers and strengthen your brand with our product authentication solutions.
Counterfeiting is a serious financial threat that can damage brand reputation and product sales in a big way. Product authentication not only plays an important role in preventing counterfeiting but also cuts significant economic losses and helps build consumer trust and brand loyalty.
Our patented psID system creates attractive labels with a unique and random alphanumeric code, using a peel-off or tear-off section that hides the code. A scannable QR code or 2D data matrix can also be printed directly on the product to enable easy scanning by consumers. What’s more, our authentication system detects the locations of likely counterfeit sellers, provides you with their geo-coordinates and buyer phone numbers. Use this to confiscate counterfeited products and take legal action.
Stay fully in the loop of your product whereabouts from the manufacturing stage to final delivery.
ProductSecure’s Track & Trace solutions use established industry standards and tested interfaces to create a timeline chain of events, enabling complete supply chain visibility and historical reporting. Our solutions tackle complex tracking challenges using advanced technology to give you full control and instant insights. Beyond tracking, you get actionable data for smarter sales and distribution decisions. ‘Track’ allows forward visibility to confirm the product’s intended route to the point of care. ‘Trace’ allows for backward visibility to identify product transfer and location history from the time of manufacture.
Dial up supply chain profitability, customer lifetime value, brand strategy and more.
Build long-term engagement, retention and strong relationships across your entire supply chain. Our loyalty platform can be used to create multi-channel and multi-campaign programs for customers, retailers and influencers. Our unique Loyalty solutions go beyond just engagement and retention and enable you to identify key success factors for effective customer engagement. With our Customer Loyalty platform, you can create a personalized experience for your valued customers and fortify bonds with new ones. Next, our Retailer Loyalty platform lets you build trusted relationships with retailers by regularly rewarding, training and efficiently coordinating with them. Finally, our Influencer Loyalty Platform helps you consistently engage with the right influencers for shaping customer buying decisions in your favor.