PharmaSecure CEO Nathan Sigworth spoke on the Governance by Market Forces Panel at the Prince Mahidol Award Conference in Bangkok, Thailand. The panel was led by Andreas Seiter of the World Bank and Patricia Moser of the Asian Development Bank. Two themes from the session: (1) Price discovery based on better market intelligence can align the interests of public health and pharmaceutical companies in increasing patient access to quality healthcare. (2) New technologies need to be adopted at scale that change the way governments do public health: we need to move from having a separate physical infrastructure to utilizing information infrastructure that allows public health to leverage the efficiencies of private sector distribution.
Sigworth’s presentation focused on how pharmaceutical companies are using serialization to understand the behavior of individual patients over time including how much pricing is a factor in the decisions they make. Also on the panel were Olivier Basenya from the Ministry of Health of Burundi, Clinton de Souza from Imperial Logistics, Thalami Mbatha from University Research South Africa and Richard Bergstrom from the EFPIA.